Coventry and Warwickshire come together for Baby Loss Awareness Week October 9–15

9-15 October, is Baby Loss Awareness Week (BLAW) where parents, their families and friends come together to acknowledge and remember their precious babies who have died.

This year, organisers are bringing extra attention to baby loss by lighting-up significant buildings across the UK in pink and blue. Coventry City Council will be showing its support by lighting-up Broadgate in the city centre.

From today (Monday, October 9) the bereavement support team at University Hospitals Coventry and Warwickshire (UHCW) NHS Trust will be providing information in its main reception areas at Coventry and Rugby, and encouraging those affected by baby loss to share their thoughts on a memory tree. They will also be distributing awareness badges and offering tea lights in preparation for the Wave of Light at the end of the week.

On Wednesday, October 11, at 1pm, there will be a special service in the Faith Centre the University Hospital, Coventry and at 2pm on Sunday, October 15, there will be a service at Coventry Cathedral in partnership with George Eliot Hospital, SOPHIA support group and SANDS. Both services will be an opportunity for quiet reflection, to light candles and say prayers.

The week will culminate with a Wave of Light, where everyone is asked to light a candle at 7pm on Sunday, October 15 in memory of all babies who have died.

Sam Collinge, Bereavement Support Specialist Midwife at UHCW, said: “Sadly, pregnancy loss and the death of a baby is not a rare tragedy. It is a misunderstood type of loss that may leave parents feeling isolated and unsupported. Baby Loss Awareness Week can help those who have been affected feel more connected and less alone. It can also help family and friends better understand how to support their loved ones who have experienced loss.”

Baby Loss Awareness Week also provides a chance to raise awareness about the issues surrounding pregnancy and baby loss in the UK. This year organisers are calling for improved bereavement support for families affected by baby and pregnancy loss.

Baby Loss Awareness Week is led by Sands, the stillbirth and neonatal death charity, in collaboration with over 40 charities across the UK. For more information please visit